When rugs are made, the wool is spun into yarn directly from the sheep. This process creates a final product that is untouched by factory smoke and directly from nature. The quality of handwoven rugs is not just about the skilled touch of experienced hands; it's also about this pure, natural craftsmanship.

As a handwoven rug takes shape, it's not just the natural raw material that plays a role. This material is shaped by human hands, but the tools used in this process also come directly from nature. Wooden kelkit, weaving looms, kirman, and other materials used in the process are all sourced from the natural world.

Rugs are not mere decorations produced for trivial purposes. Just as it is important for a product to be made from natural resources, it is equally important that it serves a purpose. Rugs, shaped for insulation, accommodation, and protection from the elements, fulfill a functional role today. By serving a purpose, they contribute to the efficient use of natural resources and support recycling.

The art of rug weaving, a tradition that spans thousands of years, has flourished on the shoulders of women. Even in the last century, this skill, passed down from mothers to children, has been the cornerstone of sustaining the industry. Women, who manage the cycles of life, have become immortal by passing their skills and experiences through generations. Once again, the strength of women continues to uphold and preserve this culture.